Norachai Siriphophunkul (Off)

Norachai (Off) Siriphophunkul is a seasoned professional with a strong background in product strategy and marketing within the financial services sector. Currently serving as FAVP - Product Strategy Specialist at Krungsri Auto since March 2019, Norachai leads product management for offerings such as Car4Cash and title loans. Previous roles include AVP - Product Marketing Specialist and Business Development Specialist at SB Finance for a 6-month project. Norachai's experience also extends to Bangkok Airways as the Loyalty Program and Partnership Manager for FlyerBonus and as Assistant Marketing Campaign Manager at Krungsri Auto, focusing on consumer-driven marketing campaigns. Norachai holds a Master's degree in Business Administration and Management and a Bachelor's degree in Economics, both from Thammasat University.