Sofia Jägerlind Puuri

Sofia Jägerlind Puuri is a CRM Lead at Kry, drawing from extensive experience in growth marketing, CRM, and campaign management. Previously, they served as a CRM & Marketing Automation Manager at Klarna, where they developed global customer journeys and coached new team members. Their earlier roles include CRM Specialist at LensWay and Consultant at Leadfront, where they implemented marketing automation for clients. Sofia holds a Bachelor in Business Administration with a focus on International Management from Högskolan i Jönköping and has studied Economics at the University of Tartu. Passionate about sustainability and teamwork, Sofia aspires to lead their own team or start a business in the future.