José Luis Pérez Rodríguez

José Luis Pérez Rodríguez is an accomplished marketing professional with a strong background in growth marketing and distribution strategy. Currently serving as Growth Marketing Director at Kueski since October 2021, José leads a team focused on customer acquisition and marketing analytics, achieving a remarkable 10X increase in new users. Prior to this, José held the position of Distribution Strategy Manager at Aeromexico, where a distribution strategy initiative resulted in a $65 million USD increase in profitability over three years, alongside significant cost reductions and sales growth. José's earlier experience as Performance Marketing Leader at Volaris involved optimizing user interfaces and enhancing revenue management processes. José holds a Master's degree in International Marketing from CMI Business School and a Licenciatura in Actuarial Science and Statistics from Universidad Nacional Autónoma de México.