Oscar Maldonado Iribe

Oscar Maldonado Iribe is a seasoned professional in performance marketing and SEO, currently serving as Senior Performance Marketing Manager at Kueski since October 2018. Oscar has excelled in developing acquisition strategies for both Kueski Préstamos and Kueski Pay, overseeing performance marketing across various channels including Paid and Social Ads, Affiliate Marketing, SEO, Content SEO, and Email Marketing. Before this role, Oscar held several positions at Kueski, focusing on content strategy and brand positioning. Oscar's extensive experience includes leadership roles in institutions such as a public institution and Sonora Creativa, where contributions included content creation, SEO strategies, and technical website optimization. Oscar began a career in the digital space as the founder and director of Radioplay.com.mx, specializing in web analytics and content marketing. An alumnus of Universidad de Sonora, Oscar holds a degree in Communication Sciences.