Víctor Patricio Hernández Degollado

Víctor Patricio Hernández Degollado is a seasoned professional with extensive experience in digital marketing and growth strategies. Currently serving as the Senior Director of Growth Marketing and Acquisition at Kueski since March 2025, Victor previously held key roles including Head of Digital Marketing at Citibanamex, Revenue Strategy Manager at Aeromexico, and Performance Marketing Lead at Volaris. Victor has a strong foundation in data analytics and customer insights, exemplified through responsibilities such as optimizing digital campaign budgets and creating complex datasets to inform business strategies. Victor holds a Master's degree in Data Science from Instituto Tecnológico Autónomo de México and a bachelor's degree in Financial and Actuarial Economics from Universidad Nacional Autónoma de México.