Maanasa Bharadwaj

Maanasa Bharadwaj is a seasoned marketing professional with extensive experience in brand management and communications, currently serving as the Brand and Communications Manager at SuperBottoms since February 2019. Maanasa's contributions include developing the marketing strategy and executing digital campaigns to enhance category awareness and growth. As Category Lead, Maanasa successfully launched the women's product range, achieving 5% of topline growth in the first month and sustaining a 20% month-over-month increase while maintaining a high gross margin. Previous roles at The Bucketlist involved managing key accounts like ASIAN PAINTS, and a management internship at HDFC Bank focused on digital engagement strategies. Maanasa holds an MBA in Marketing from Thakur Institute of Management Studies and Research and a Bachelor's in Information Technology from Visvesvaraya Technological University.