Kim Kruijt

Kim Kruijt serves as the Lead Branding and Communication at KWF Kankerbestrijding since July 2013, overseeing branding strategies and communication efforts to promote the organization's activities. In previous roles, Kim has led Customer Care, directed strategic initiatives focused on cancer prevention and early detection, and managed key projects related to lifestyle and environmental factors impacting cancer risks. Educational qualifications include a Master's degree in Health Sciences and a Master's in the Prevention of Childhood Obesity from Vrije Universiteit Amsterdam, along with two Bachelor's degrees in Nutrition and Dietetics from Amsterdam University of Applied Sciences. Prior experience includes positions at Mentrum, VU Medisch Centrum, and TNO Quality of Life.