Bettina Sannemann

Lead Of CRM & E-commerce at KWS Group

Bettina Sannemann is an experienced professional in digital marketing and product management, currently serving as the Lead of CRM & E-Commerce and Project Manager for Digital Marketing Sugar Beet at KWS Group since March 2022. Previously, Bettina held the position of Online Marketing Manager at Biozym Scientific GmbH, where responsibilities included leading the development and relaunch of the E-Commerce platform and managing various marketing campaigns. At BioNTech SE, significant contributions were made as Product and Marketing Manager, focusing on product management and strategic marketing for in vitro transfection reagents. Early career experiences included research roles at Martin-Luther-Universität Halle-Wittenberg and Charité, specializing in lung cancer and cardiovascular research, respectively. Bettina holds a Master of Science in Molecular Biology from Freie Universität Berlin and a certification as a Marketing Specialist from FernUniversität in Hagen.

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