Sam Joseph

Chief Creator Partnerships Officer at Kyra Media

Sam Joseph has a diverse work experience spanning different industries. Sam started their career at Sony Music Entertainment in 2010, where they worked as a Marketing Co-ordinator and later as an Artist Relations Executive. In 2011, they joined Universal Music Group as a Marketing Manager and then transitioned to the role of Marketing & Commercial Manager. In 2012, they moved to Fuse Sport + Entertainment as an Account Executive and steadily progressed to Senior Account Executive, Account Manager, and finally Account Director. In 2017, they joined Kyra as the Global Brand Partnerships Director and later became the Global Head of Brand Partnerships. Sam subsequently moved up to the position of Global Head of Revenue & Partnerships before ultimately assuming the role of Chief Revenue Officer in October 2022.

Sam Joseph completed their GCE A Level in Psychology, Physical Education, Drama & Theatre Studies at LaSWAP Sixth Form from 2005 to 2007. Following that, they obtained a Bachelor of Science degree in Social Psychology from Loughborough University, completing it from 2007 to 2010.

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