Robert Macias

Born in Los Angeles, California, Robert Macias was raised in the San Fernando Valley and attended San Fernando Valley College. In 1984, Robert started working for Coca-Cola. Hired as a merchandiser, Robert was quickly moved to sales where he held sales positions throughout the Los Angeles basin until he was promoted to District Sales Manager in 1990.

In 1999 Robert was promoted to Branch Manager, Downey Production Center in Downey, California. From 1999 to 2005, Robert managed the Downey, City of Industry, Ventura/Bishop, Sylmar/Lancaster and the Los Angeles Sales Center. It was in Los Angeles, as the Sales Center Manager, where Robert developed many visionary platforms.

Joining L.A. Libations in 2016 as Brand Manager for Arriba Horchata, Robert introduced Arriba to Vallarta Markets in over 33 markets.

Since January 2017, he now manages the L.A. Libations Field Team as the Vice President of Field Operations. Robert uses his 32 years of experience from his time at the Coca-Cola Company to teach his team the best methods and tactics to become the best in the business. In addition, he quickly mandated the use of Repsly, a tracking system used to help quantify and track the effectiveness of the merchandising strategy.

Robert is an active cyclist, kayak fisherman and music fan. He currently lives in Santa Clarita with his wife of 23 years and their son Neil and beautiful daughter Susha.

Robert has two older sons, Rawley who owns Rouleur Brewery in Carlsbad, and Drew who is a Key Account Manager for Stone Brewing, Southern California.