Ivailo Borisov

Ivailo Borisov possesses extensive experience in business development, sales, and marketing across various sectors, particularly in retail and loyalty programs. As the Founder and Sales Director of L - founders of loyalty since June 2013, Ivailo focuses on creating innovative loyalty programs for retailers. Concurrently, as the Business Development Director for Eu.promotions, Ivailo oversees operations in multiple countries including Bulgaria, Russia, Romania, Serbia, and Croatia. Previous roles include CMO at Blizoo and extensive positions at EKO Bulgaria, where responsibilities ranged from managing retail sales and marketing budgets to developing commercial strategies and overseeing operations in fuel station networks. Ivailo holds a Master’s Degree in Accounting and Control with a focus on Financial Analysis from Stopanska akademija 'Dimitr Èenov' and has a background in English and Spanish language studies.