Ruud Jansen

Ruud Jansen is a seasoned professional in data and analytics with a strong background in retail loyalty programs. Currently serving as Founder and Global Director of Data and Analytics at L, Jansen focuses on creating innovative loyalty solutions for retailers. As a data specialist at Avans Hogeschool Den Bosch, Jansen also contributes to the Advisory Board for Entrepreneurship and Retail Management. Previous experience includes key roles such as Head of Data Science & Analytics at MAGNEDS and Data Protection Officer at Essent, where Jansen led the implementation of a comprehensive data foundation. Jansen's extensive career spans several companies, where roles ranged from Senior Customer Insights Analyst to Senior Commercial Business Analyst, emphasizing a commitment to transforming customer behaviors and enhancing retail performance through data-driven strategies. Academic qualifications include a B.Sc. in Business and IT from Tilburg University and Avans University of Applied Sciences.