William Chau

William Chau is an experienced professional with a strong background in program and account management, particularly within the home entertainment sector. As Founder and Program Manager for Pacific at L - Founders of Loyalty since January 2022, William collaborates with retailers to develop innovative loyalty programs. Prior to this role, William served as National Retail Activation Manager at Universal Sony Pictures Home Entertainment, where key responsibilities included leading merchandising strategies and enhancing retail performance. This position followed a series of roles within CROSSMARK Australia, focusing on client management and operations for Universal Sony. William's earlier experience includes work as an IT Analyst at Cisco. Educational qualifications include a Bachelor’s degree in Business (Marketing) from Western Sydney University and a Diploma in Business (Marketing) from TAFE NSW.