Annika Björkholm

Annika Björkholm is a seasoned marketing professional with extensive experience across multiple industries. Currently serving as VP of Marketing at L2L since September 2024, Annika focuses on developing global marketing strategies and leading a high-performing team. As the owner of Lumi, a strategic marketing consultancy since March 2024, Annika specializes in positioning and branding for small companies in niche markets. Annika co-owns Ylläs Villas, managing operations and marketing for luxury vacation chalets in Finnish Lapland since May 2014. Previously, Annika was CMO at SwipeGuide, where global market position was enhanced through effective marketing strategies. Annika's early career included roles in growth marketing and management, alongside a strong academic background in business administration and marketing, highlighted by an MSc from the University of Amsterdam.