Jeff Kaufman

Jeff Kaufman is the VP of Product & Strategy at L2Tmedia. Jeff has over fifteen years of experience in digital media and marketing.

Jeff started their career as a Marketing Project Manager at BAI in 1999. Jeff then moved to Hostway Corporation in 2002, where they became the Marketing Manager. In 2006, they joined Leapfrog Online as the Senior Manager of Digital Media. Jeff managed the overall strategy, planning, development and execution of performance based, digital media campaigns in order to acquire new customers or secure leads for clients. Channels included paid search, SEO, display, mobile, social, email and affiliate marketing. Jeff also developed marketing and media plans and presented recommendations to Fortune 500 clients.

In their current role as VP of Product & Strategy at L2Tmedia, Jeff is responsible for product planning and execution throughout the product lifecycle, defining and communicating the product vision, and working with engineering to deliver features with business value. Jeff also oversees the company's strategic planning and execution, including go-to-market strategies, partnerships, M&A opportunities, and new market entry.

Jeff Kaufman has a BA in English and Creative Writing from the University of Iowa. Jeff also has certification from Google in Google Ads Fundamentals, Google Ads for Display Advertising Advanced, Google Ads for Mobile, Google Ads for Video, and Google Search Advertising Advanced Exam. Jeff also has certification from Microsoft in Microsoft Ads Certification. Finally, they have certification from Google in Google Analytics Individual Qualification (Google IQ).

Some direct reports include Ryan Muley - Senior Account Strategist, Shannon Willingham - Senior Strategic Account Manager, and Jason Hamblin - Strategic Account Manager. They are on a team with Madeline Dennison - Senior Creative Design Manager, David Weisman - Director, Ad Operations, and Carrie Freehling - CFO. Jeff Kaufman reports to Liz Prior, Co-Founder, Head of Finance, Marketing & Operations.