Édgar Peregrina

Édgar Peregrina currently serves as the Gerente Comercial Web Operations for La Comer since April 2020, overseeing the e-commerce operations for Grupo La Comer, including LaComer, Fresko, and City Market. Prior to this role, Édgar held positions such as Media & Business Intelligence Manager at Ingenia Agency and Marketing Responsible at Framework LATAM. Additional experience includes roles at eShow-LATAM, Mindshare, GBM Grupo Bursátil Mexicano, and KOAN Agency, focusing on analytics and marketing. Édgar is pursuing a Master of Business Administration at EGADE Business School del Tecnológico de Monterrey, having previously completed a Diplomado in Data & Business Intelligence and a specialization in Project Management at Universidad Internacional, along with a degree in Economics and Finance.