Juanca Bustamante is a seasoned Social Media Analyst with extensive experience in monitoring and analyzing digital community behaviors across various industries. Currently employed at La Familia since July 2022, Juanca supports content teams by tracking trends for Scotiabank. Previous roles include significant positions at McCann Worldgroup, Porta, and Cardumen Latam, where Juanca excelled in real-time monitoring and analytics, contributing to successful campaigns such as the Effie 2022 finalist "Cómpralo Viajando." Juanca's background also includes a tenure as an Account Executive at Comercial Buin and experience in visual merchandising and creative writing. Educated as a Publicist and currently pursuing full-stack development, Juanca brings a diverse skill set to digital marketing and analytics.
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