Ivonet Gomez

Ivonet Gomez, MBA, MCM has over 16 years of experience in marketing and communications roles. Ivonet is currently working as the Vice President of Marketing at LA Financial, where they are responsible for developing and implementing marketing strategies to support the credit union's growth. Prior to this, Ivonet worked as a Marketing and Communications Consultant at A Sense of Home, where they helped the organization fundraise and expand its growth through digital marketing and social media. Ivonet also has experience as the Sr. Director of Marketing and Communications at First Entertainment Credit Union, where they led marketing plans and revenue-generating campaigns to attract and retain members. Ivonet has also worked at USC Credit Union and Stanford Federal Credit Union, where they managed membership growth and retention campaigns, and contributed to revenue growth through marketing and business development initiatives. Ivonet began their career as a Marketing and Promotions Associate at Univision Communications, Inc., where they supported the production of marketing campaigns and conducted market research. Ivonet also has experience in sales and marketing at AMADA MIYACHI AMERICA, where they managed salesforce campaigns and contributed to the company's expansion in Latin America. Overall, Ivonet has a strong background in marketing, with expertise in developing and executing marketing plans, driving engagement and growth through digital channels, and managing membership growth and retention.

Ivonet Gomez holds an MBA in Marketing, Management & Leadership from the University of La Verne, obtained in 2011. In 2006, they completed their Bachelor of Business Administration (BBA) in Marketing & International Business from California State Polytechnic University-Pomona. In 2019, Ivonet Gomez received a Master of Communication Management degree with a focus on Media and Entertainment from the University of Southern California. Additionally, they have obtained certifications as a Certified Zumba Instructor from Zumba in 2022 and completed the Diversity and Inclusion in Marketing: Inclusive Language for Marketers course offered by LinkedIn in 2021. Ivonet also holds a Scrum Master Certified (SMC) certification from Scrum Alliance. Ivonet Gomez is currently pursuing an Elite Program Certification in Personal Trainer & Nutrition from the National Academy of Sports Medicine, with an expected completion date in 2024.