Assia Bourouah

Assia Bourouah is an experienced Global Brand Manager at La Prairie Switzerland since June 2023, responsible for the strategic development and global launch of skincare innovations, including ownership of the category roadmap from 2025 to 2030. Prior experience includes serving as a Senior Brand Manager in Global Marketing at Revlon Inc., where management of the global professional portfolio and product development was emphasized. Assia held a Senior Brand Manager position at Unilever overseeing the Ioma Paris skincare portfolio and directed product innovation cycles. Previous roles include Senior Product Development Manager at BIOLOGIQUE RECHERCHE, Product Manager at THALGO COSMETIC GmbH, and early career positions at Coty, L’Oréal, Guinot, and Schwarzkopf Professional, focusing on product development and marketing in skincare and beauty sectors. Assia holds a Master 2 in Marketing and Management of Luxury Industries from ISC Paris and a DUT in Techniques de commercialisation from UVSQ.