Deana Shadbolt-Farrell

Deana Shadbolt-Farrell joined La Prairie in October 2021 as VP Global Retail Omnichannel and as a member of the Board of Directors.

Deana has spent her whole career within Luxury Retail and has a wealth of experience working directly within Asia, China, America and EMEA. She joined La Prairie from Burberry’s Head Office in London where she worked for 13 years. Deana joined Burberry in 2008 after having worked for 6 years with Chanel. At Burberry she was initially leading the Global Education, Training and Productivity strategy. In 2018 she was appointed Global Director Retail Excellence. In this role, she was responsible for driving Physical and Digital Customer Centric Strategies across the global portfolio with a focus on delivering world class luxury experiences and a strong culture of commercial performance across channels. At La Prairie, Deana is in charge of developing and leading the Global Retail Division across all markets, all channels and all outlets. She was educated in the United Kingdom at the University of Suffolk.