Ingrid Wendeling Soares

Ingrid Wendeling Soares is a skilled professional with extensive experience in global brand communications and social media management, currently serving as the Global Brand Communications & Social Media Manager at La Prairie Switzerland since April 2022. In this role, Ingrid drives innovative brand event concepts and oversees immersive brand experiences to enhance storytelling and brand awareness. Responsibilities include leading cohesive storytelling across multiple communication touchpoints during previous roles at La Prairie, where Ingrid also contributed as Global Brand Communications Coordinator. Prior experience includes leading internal communications at Novartis, focusing on newsletters and webinars to facilitate information flow within the department. Ingrid holds a Bachelor of Business Administration from Esade, with additional studies at Keio University and the London College of Fashion in luxury brand management.