Laureen Parslow

Laureen Parslow is currently the Creative and Strategic Planning Director at La Prairie Switzerland, a position held since April 2024, while also serving as the Global Copywriting Director. Between 2007 and September 2024, Laureen operated Laureen Parslow Inc. as a freelance journalist, focusing on a diverse range of topics including society, fashion, music, art, literature, and trends, with published works in numerous prestigious magazines across France and internationally. Prior to the current role, Laureen held significant positions at Publicis Luxe as a Senior Copywriter/Brand Content Designer, and at various companies such as HELMUT AGENCY x PRODUCTION and Razorfish in social media management roles for notable brands like YSL Beauty and Viktor & Rolf Fragrances, receiving several awards for outstanding brand content. Educational credentials include training from IPJ - Institut pratique du journalisme and Efficom Bastille, along with an A Level in Literature and Art from Lycée François 1er.