Manuel Paredes Eraso

Manuel Paredes Eraso is a seasoned commercial and retail leader with extensive experience in the beauty and luxury sectors. Currently serving as Commercial Director for Spain at La Prairie Switzerland, Manuel focuses on executing the commercial strategy to enhance retail performance and market positioning. Previously, as Retail Director at The Estée Lauder Companies Inc., and in various leadership roles across prominent companies such as Puig and LVMH, Manuel demonstrated expertise in managing corporate accounts, travel retail, and strategic planning across multiple regions, including the Middle East and India. With a strong educational background in Business Administration from the University of Wolverhampton, European Business School Madrid, and Brookhaven Community College, Manuel combines practical experience with a solid foundation in business principles.