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Genevieve Steinbarth

Director Of Brand Strategy at La Preferida

Genevieve Steinbarth has a diverse work experience in marketing and brand strategy. Genevieve started at Operation Welcome You Home, NFP as a Social Media Coordinator in 2012, where they managed social media accounts and created marketing materials for events and fundraisers. In 2013, they interned at SocialKaty Inc., assisting account managers in maintaining client presence on social platforms, researching potential influencers, and conducting digital analyses. Genevieve then worked at La Preferida as a Social Media Marketing Manager from 2012 to 2014, overseeing the company's social media presence and developing marketing campaign concepts. At Leo Burnett, they served as a Community Manager from 2014 to 2015, leading online communities and identifying opportunities for engaging campaigns. Genevieve rejoined La Preferida in 2017 as a Digital Content Strategist, where they oversaw omnichannel marketing strategies and built lead nurturing programs. In 2015, they worked at 17hats as a Marketing Coordinator, managing social media channels and contributing to their blog and e-newsletter. Lastly, they were an Acquisition Specialist at 17hats in 2017, where they conducted Facebook advertising and collaborated on search and PPC campaigns.

Genevieve Steinbarth attended the University of Missouri-Columbia from 2007 to 2011. During this time, they pursued a Bachelor of Arts degree in Journalism.

Links

Previous companies

17hats logo
Leo Burnett logo

Timeline

  • Director Of Brand Strategy

    June, 2023 - present

  • Digital Content Strategist

    October, 2017

  • Social Media Marketing Manager

    January, 2012