Paula Infante

Social Media Manager & Content Creator at La Preferida

Paula Infante is a seasoned Social Media Manager and Content Creator with extensive experience driving brand awareness and engagement through various media strategies. Currently at La Preferida, Paula has achieved a remarkable 266% growth in community size over 20 months. Previous roles include Social Media & Communications Manager at Popmenu, where Paula set objectives and reported on ROI, and Social Media & Paid Advertising Manager at ICP Miami, focusing on social media presence and campaign management. Paula has also held positions as Community Manager for VML, Todelar Radio, and Publicaciones Semana, where strategic development and content marketing were key responsibilities. Earlier experience includes a Content Manager position at Publicar and a TV Producer role at EL TIEMPO Casa Editorial. Paula holds a degree in Journalism and Integrated Media from Universidad Central (CO).

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