Laurie Touchette

Laurie Touchette serves as the Consumer Insights Manager at La Presse since June 2025, previously holding the position of Manager, Research & Planning, Customer Intelligence at Metro Inc. from July 2019 to July 2025, where responsibilities included developing research strategies and leading a research team. Laurie also served as a Lecturer at HEC Montréal from January 2023 to January 2025, focusing on marketing research methodologies. Earlier roles include Coordinator of Marketing and Communications at Réseau QG100, Teaching Assistant and Research Assistant in Marketing at HEC Montréal, and Marketing Assistant at Université de Montréal. Laurie's early career featured a role as a Copywriter at J7 Media and Representative for Fan Services at Alouettes de Montréal. Academically, Laurie holds a Master of Science in Business, Marketing from HEC Montréal and a trilingual Bachelor's in Business Administration with a focus on Marketing/Economics, complemented by a short-term degree from Universidad Torcuato Di Tella and a DEC in Humanities from Cégep régional de Lanaudière.