Luciana Barbes

Luciana Barbes is a digital marketing and e-commerce specialist with extensive experience in various marketing roles. Currently serving as a Digital Marketing Analyst at La Segunda Seguros CLSG since February 2023, Luciana is responsible for analyzing and designing digital campaigns aligned with commercial and communication objectives. Previous experience includes a position as Marketing Analyst at Shopping del Siglo and as E-commerce Manager and Marketing Specialist at Laundry Jeans, where Luciana managed online store operations and developed strategies to enhance sales and branding. Additionally, Luciana has a solid background in offline and online marketing from a long tenure at La Mutual de AMR, where responsibilities included project management related to digital transformation and product administration. Educated in various marketing and e-commerce disciplines, Luciana holds degrees from institutions such as Coderhouse and Universidad Tecnológica Nacional.