Tasha Hall

Director - Brand Strategy, Mascot & Education at LA28

Tasha Hall currently serves as the Director of Brand Strategy, Mascot & Education for the LA28 Olympic & Paralympic Games, beginning in August 2025. Prior to this role, Tasha Hall held several key positions at Mattel, Inc., including Manager of Commercial & Retail Marketing for American Girl, where Tasha Hall implemented integrated marketing strategies and led team development, and Manager of Global Franchise Marketing for Barbie & Dolls, focusing on expanding brand reach. Tasha Hall's earlier experience includes product and brand strategy at TechStyleOS, global merchandising at Nike for the Jordan Brand, and strategic planning at Aquent. Tasha Hall holds an Executive MBA from UCLA Anderson School of Management and additional qualifications from Harvard Business School Online and Cornell University.

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