Fabio Martini

Fabio Martini serves as Directeur - Beyond Beer at Labatt Breweries of Canada since May 2024. Prior to this role, Fabio held the position of Director, Sales & Trade Marketing at ROSE LifeScience Inc. from January 2024 to April 2024, and Director of Business Development & Trade Marketing at Sesh Products from April 2023 to January 2024, where responsibilities included strategic growth initiatives in various channels across Canada and the USA. Fabio's extensive experience at BAT from 2013 to 2023 encompasses roles such as Director, National Accounts (Pharma & C&G), National Alternative Channel Manager, and strategic leadership positions in Eastern and Western Canada, contributing to significant revenue growth and brand development. Academic qualifications include a Bachelor’s Degree in Human Relations from Concordia University, with studies ongoing since 2006.