Kara Booth

Kara Booth is an experienced IT professional with a career spanning over three decades, primarily at Labcorp since February 1996. Currently serving as the IT Director for Digital Customer Engagement & Analytics, Kara manages Salesforce marketing automation, databases, CRM, and analytics while optimizing data sources in Salesforce Marketing and Service Cloud platforms. Previous roles at Labcorp include Product Director for Patient Portfolio Products and IT Director of Customer Facing Products, where Kara oversaw product roadmaps and technology operations. Earlier experience includes IT Product Development Manager at Key Communication Services, Inc., and Software Engineer at NCI. Kara holds a Bachelor of Science degree in Computer Science and Mathematics from The University of Alabama in Huntsville.