Mathilde Bessonnet Amiaud has a comprehensive background in product marketing and management, demonstrated through roles in various companies including Elle & Vire, TIPIAK TRAITEUR PATISSIER, Le Gaulois - Groupe LDC, and LABEYRIE FINE FOODS. Key responsibilities involved market analysis, development and launch of new products, implementation of marketing strategies, and management of promotional activities. Educational qualifications include a Bachelor of Business Administration in Strategic and Operational Marketing from Audencia Business School and advanced studies in Innovation Management from the Institut Supérieur d'Agriculture et d'Agro-alimentaire Rhône-Alpes. The professional experience spans across food products and includes a strong focus on strategic decision-making based on market data analysis and competitive benchmarking.
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