Charlène Dimarcantonio

Charlène Dimarcantonio is a seasoned marketing professional with extensive experience in product management and brand strategy. Currently serving as Chef de gamme at Groupe Laboratoire Rivadis since October 2021, Charlène oversees a portfolio of 110 references worth 7M€, focusing on innovation launches, sales analysis, and marketing strategy. Prior roles include Chef de produits at HAVEA, managing 98 references and leading over 20 product innovations annually, and Assistant Chef de Produits at Jacquet Brossard, where involvement in the strategic launch of the Crac&Moi brand took place. Charlène's career began with experiences at Colgate-Palmolive and Carrefour, where responsibilities included account management, promotional planning, and merchandising. Educational qualifications include a Master’s degree in Marketing from KEDGE Business School and a DUT in Marketing from IUT de Nantes.