Pauline Villot Belin

Pauline VILLOT BELIN has extensive experience in brand activation and marketing, currently serving as Chef de groupe Brand Activation URGO at Laboratoires URGO Healthcare since January 2023. Responsibilities include defining strategic activation plans for OTC brands, designing retail campaigns, launching new products, and optimizing business and image KPIs. Prior to this role, Pauline worked at COURTEPAILLE for nearly a decade in various marketing positions, including Directrice marketing et offre, focusing on brand identity and marketing transformation for 280 restaurants. Previous experiences also include project management and innovation roles at Groupe SEB and marketing positions in other organizations. Pauline holds a Master’s degree in Marketing from IAE Dijon and has studied at institutions such as the University of California, Berkeley.