Tenemos más de 70 años de experiencia en la industria de la belleza y cuidado personal. Desde nuestros inicios hemos puesto toda nuestra pasión y esfuerzo en desarrollar productos innovadores, de alta calidad y al alcance de tod@s. Estamos para democratizar la belleza!!!

Las personas nos inspiran, por eso estamos a la vanguardia de las tendencias y las adaptamos para desarrollar los mejores productos. Sin embargo creemos que nuestro compromiso no solo debe ser con nuestros clientes y colaboradores sino también con toda la comunidad, los animales y el medio ambiente.
Somos Cruelty Free.

Nuestras Marcas : 
- PZZO
- Petrizzio Dermo
- Petrizzio Hair care 
- Pielarmina 
- Plaisance
- Piero Butti
- Benjamin Vicuña 
- Diana Bolocco
- Itzy
- Jean Les Pins
- Rayito de Sol

Beauty & Cosmetics

Laboratorio Petrizzio

Laboratorio Petrizzio's headquarters in Chile

Daniel Dorat

Caterina Rusconi

Pilar Lamana

Claudio Hernan Pradena Silva

Rodrigo Parra Cifuentes

Matias Allende Ramirez

Marcela Andrea Aguilar Castro

The Marketing and Brand Management team at Laboratorio Petrizzio is responsible for developing and implementing strategies that elevate the brand presence and drive product engagement across its diverse portfolio. This team collaborates with sales and trade marketing to optimize retailer relationships, analyzes market trends to inform the launch of innovative beauty products, and ensures that all communications reflect the company's commitment to quality, community, and sustainability. Through targeted campaigns and strategic partnerships, they aim to democratize beauty by making high-quality products accessible to all.

Marketing and Brand Management

The Consulting and Support team at Laboratorio Petrizzio is dedicated to empowering clients and partners through expert guidance and training in beauty and personal care products. This team, composed of consultants and trainers, offers personalized makeup consultations, product education, and promotional support, ensuring that the latest trends and innovations are accessible and effectively communicated to the community. With a strong commitment to excellence and customer satisfaction, they play a crucial role in enhancing the overall brand experience.

Laboratorio Petrizzio

Org chart

Teams

Marketing and Brand Management

Consulting and Support

Offices

Laboratorio Petrizzio

Org chart

Teams

Marketing and Brand Management

Consulting and Support

Offices

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