Viviana Martinez

Viviana Martinez has extensive experience in trade marketing and brand management within the pharmaceutical and consumer goods sectors. Currently serving as Ejecutivo de Trade Marketing at Laboratorios Sanfer since September 2016, Viviana has focused on dermatology, cardiology, and gynecology. Previous roles include marketing assistant in infectious diseases at Avon, where responsibilities included launching new products and managing market analysis and licensing partnerships. Additionally, Viviana worked as a brand intern at Eli Lilly and Company, facilitating sales events and client services. Educational credentials comprise a Diplomado en Mercadotecnia Farmaceutica from Tecnológico de Monterrey and a Licenciatura en Mercadotecnia from Escuela Bancaria y Comercial.