Lucas de Freitas is an accomplished marketing professional with extensive experience in digital marketing, communication, and brand strategy. Currently serving as the Head of Marketing at Labsit since December 2022, Lucas has previously consulted for various companies, enhancing brand communication and developing sales strategies. Notable roles include Head of Digital Marketing for OFFICILAB and DERMATUS, where Lucas achieved significant growth in digital sales. Lucas has a proven track record in marketing management, including leading teams, executing successful public relations campaigns, and reformulating brand identities. Educational qualifications include a Master in Communication Sciences from Universidade do Minho and an MBA in Marketing and Digital Communication from ESPM.