Lirong F.

VP, Business Analytics and Data Science at Labviva

Lirong F. has a diverse and extensive work experience spanning over two decades. They have held various senior positions in a range of companies, demonstrating expertise in business analytics, data science, and digital media analytics.

In their most recent role as VP of Business Analytics and Data Science at Labviva since February 2023, Lirong is responsible for leading analytics and data science functions within the company.

Prior to this, Lirong served as the Director of Retention and Analytics at LendingClub from February 2021 to January 2023. In this role, they led analytics, data science, performance marketing, and data operations for the virtual bank, supporting multiple departments such as Marketing, Customer Experience, Customer Service, Products, Finance, and Compliance.

Before joining LendingClub, Lirong worked at Radius, where they held two roles. As SVP of Retention and Analytics between September 2019 and January 2021, Lirong played a critical leadership role in the digital bank, focusing on retention and analytics. Prior to that, Lirong served as the Head of Acquisition/VP of Digital Media Data Analytics from August 2017 to September 2019, where they led digital channel acquisitions and implemented data-driven marketing practices.

From December 2015 to August 2017, Lirong worked at TripAdvisor as a Manager of Online Marketing and previously as a Senior Analyst of Traffic Acquisition between December 2014 and December 2015. At TripAdvisor, Lirong contributed to online marketing initiatives and traffic acquisition strategies.

Lirong also gained experience as a Data Analyst in Advanced Advertising at The Allant Group in 2014, as well as roles at TechTarget as Sr. Manager/Manager of Revenue Management from July 2004 to March 2008, and at Lycos, Inc. as an Inventory Analyst of Digital Media Solutions from June 2002 to June 2004.

Lirong's early career involved working at ProfitLogic Inc. (acquired by Oracle) as an Analyst in the Analytical Group from May 2000 to March 2002.

Overall, Lirong F. has demonstrated a strong track record of leadership and expertise in business analytics, data science, digital media analytics, and revenue management throughout their career.

Lirong F. holds a Master's degree in Economics from Tufts University and a Bachelor's degree in Economics from Huazhong University of Science and Technology. Specific years of enrollment and completion are not provided.

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Timeline

  • VP, Business Analytics and Data Science

    February, 2023 - present