Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.

Marketing

The Lacek Group

The Lacek Group's headquarters in Minneapolis, MN, United States

Bill Baker

Jon Fjalstad

John Jarvis

Kelty Rome

Michelle Wildenauer

Ruth Kranick

The Account Services team at The Lacek Group is responsible for managing client relationships, overseeing the execution of CRM and loyalty programs, and ensuring project deliverables meet client expectations. They act as the primary point of contact for clients, coordinate cross-functional efforts, and provide strategic insights to optimize customer engagement and business outcomes.

Account Services

The Data Intelligence Team at The Lacek Group specializes in transforming customer data into actionable insights. They analyze complex datasets to develop and optimize CRM and loyalty programs for Fortune 100 companies. The team includes data analysts, front-end developers, and senior production artists who collaborate to design data-driven solutions that enhance customer engagement and drive business growth.

Data Intelligence Team

The Creative team at The Lacek Group leverages customer data insights to design and execute innovative, visually compelling CRM and loyalty program campaigns. This team of creative directors, art directors, and designers collaborates to transform complex data into engaging narratives and dynamic visual content that resonate with target audiences, driving customer loyalty and business growth for Fortune 100 clients.

Creative

The Strategic Services Team at The Lacek Group is responsible for leveraging customer data to develop and execute high-impact CRM and loyalty strategies. This team collaborates with clients to understand their business goals, analyze relevant data, and design tailored programs that drive customer engagement and loyalty, ultimately maximizing the client's return on investment.

Strategic Services Team

The Leadership Team at The Lacek Group drives the strategic vision and operational excellence of the company, ensuring that innovative CRM and loyalty programs are effectively developed and implemented for Fortune 100 clients. This collaborative team, comprised of executives across creative, marketing, financial, and human resources disciplines, focuses on harnessing customer data to create impactful solutions that enhance client relationships and business growth.

Leadership Team

The Marketing and Business Development team at The Lacek Group leverages extensive expertise in data analysis to innovate and drive new business opportunities. They design and implement effective CRM and loyalty programs, develop strategic partnerships, and enhance customer engagement strategies to support and propel the success of Fortune 100 clients.

The Lacek Group

Org chart

Teams

Account Services

Data Intelligence Team

Creative

Strategic Services Team

Leadership Team

Marketing and Business Development

Offices

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