Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.

Marketing

The Lacek Group

The Lacek Group's headquarters in Minneapolis, MN, United States

Bill Baker

John Jarvis

Jon Fjalstad

Michelle Wildenauer

Kelty Rome

Ruth Kranick

The Account Services team at The Lacek Group is responsible for managing client relationships, overseeing the execution of CRM and loyalty programs, and ensuring project deliverables meet client expectations. They act as the primary point of contact for clients, coordinate cross-functional efforts, and provide strategic insights to optimize customer engagement and business outcomes.

Account Services

The Data Intelligence Team at The Lacek Group specializes in transforming customer data into actionable insights. They analyze complex datasets to develop and optimize CRM and loyalty programs for Fortune 100 companies. The team includes data analysts, front-end developers, and senior production artists who collaborate to design data-driven solutions that enhance customer engagement and drive business growth.

Data Intelligence Team

The Creative team at The Lacek Group leverages customer data insights to design and execute innovative, visually compelling CRM and loyalty program campaigns. This team of creative directors, art directors, and designers collaborates to transform complex data into engaging narratives and dynamic visual content that resonate with target audiences, driving customer loyalty and business growth for Fortune 100 clients.

Creative

This department is responsible for creating and developing visual concepts and designs for various projects.

Design Department

This department specializes in creating and editing written content to effectively communicate messages and engage target audiences.

Copywriting Department

This department focuses on creating and maintaining client-side applications and user interfaces.

The Lacek Group

Org chart

Teams

Account Services

Data Intelligence Team

Creative

Design Department

Copywriting Department

Frontend Development

Offices

The Lacek Group

Org chart

Teams

Account Services

Data Intelligence Team

Creative

Design Department

Copywriting Department

Frontend Development

Offices

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