The Lacek Group
Dana Hendricks is an experienced professional in client strategy and account management, currently serving as the Director of Client Strategy and Services at Bold Orange since October 2023. Previously, Dana held the role of Account Director at The Lacek Group from April 2019 and has also served in various capacities including Account Supervisor and Senior Account Executive at the same company. Experience includes significant contributions to strategic customer engagement initiatives for Starwood Preferred Guest and managing client relationships at The Nerdery. With a background in large group sales at HealthPartners, Dana has effectively overseen the management and growth of substantial government accounts. Dana holds a Bachelor of Science degree in Psychology and Business Management from the University of Wisconsin. Additionally, Dana has coaching experience as a volleyball coach at Hill-Murray School.
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The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.