The Lacek Group
Tracy Reicks possesses extensive experience in the technology and marketing sectors, currently serving as a Front End Developer at The Lacek Group since December 2009. Previous roles include a Loan Processor at Wells Fargo for one year, and as an Email Marketing Specialist at Epsilon, where dynamic email campaigns for Northwest Airlines were managed and conversion strategies tested. Additionally, Tracy worked as a Lead Operations Specialist at Carlson Companies, developing marketing emails according to industry standards and managing multiple client accounts. Tracy holds dual Bachelor of Science degrees in Management Information Systems and Transportation and Logistics from Iowa State University, earned between 2000 and 2004.
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The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.