Gerard Vals

Gerard Vals has over 20 years of experience in digital marketing and customer experience leadership across various industries. Currently serving as the Head of Customer Experience & Excellence at Lacer since January 2025, Gerard previously held the position of Head of Digital B2B at ISDIN, where responsibilities included leading the B2B team and enhancing digital solutions for competitive advantage. Prior roles include Digital Marketing Manager at Bayer, where Gerard developed and executed digital marketing strategies, and co-founder of Telia Soft, S.L., creating an online booking portal for low-cost airlines. Gerard also worked as a Product Reliability Software Engineer at Baker Hughes INTEQ and holds an Executive MBA from EADA Business School and a postgraduate degree in Digital Marketing from ESIC Business & Marketing School.