Jorge Soto V.

Jorge Soto V. currently serves as Implementation Manager at LaceUp Solutions Inc., a position held since July 2019. Prior experience includes serving as Gerente Nacional de Operaciones at Distribuidora Solis from June 2016 to July 2019, and as Gerente General at All Marketing between August 2010 and June 2016. Jorge's extensive background in distribution began at Cerveceria Hondureña, S.A., where roles included Especialista de Distribución from 1992 to March 2010. Expertise encompasses market research, sales route structuring, digital map updates, customer geo-coding, and indirect distribution specialization.