Adam Wilkes

Adam Wilkes is an experienced retail professional with a strong background in merchandising and planning. Currently serving as the Senior Merchandising and Planning Manager at Lacoste since September 2020, Adam has previously held positions such as Senior Merchandiser at Urban Outfitters and TOPSHOP TOPMAN, specializing in menswear apparel and accessories. Adam's career began at House of Fraser, where responsibilities included managing men's accessories and private label brands. With a solid foundation from an educational background including a Bachelor of Commerce With Honors from the University of Birmingham, Adam possesses extensive expertise in driving profitability and strategic merchandising within the retail sector.