Sami Frobert

Sami Frobert is a Global Social Media Manager specializing in Sports, Footwear, and Collaborations at Lacoste since September 2021, overseeing content production and communication strategies for over 26 million followers across various global social media channels. Prior to Lacoste, Frobert held roles at Firstgen as a Social Media & Activation Project Manager, where responsibilities included developing strategies and managing partnerships with Olympique Lyonnais, and at Red Bull as a Social Media & PR Project Manager, focusing on community management and event support. Additional experience includes digital marketing positions at adidas and Publicis Media, as well as early marketing roles in sports-related environments. Sami holds a degree from KEDGE Business School and various qualifications in management and commercial techniques.