LaCrosse Footwear Incorporated
Pamela Lo is a seasoned professional with extensive experience in product management and marketing within the military, tactical, and technology sectors. Currently serving as a Product Line Manager at LaCrosse Footwear Incorporated since September 2016, Pamela specializes in military and tactical footwear, notably developing a female-specific Army boot that secured a significant five-year contract. Prior to this role, Pamela worked as a Sr. Marketing Manager at SureID, Inc., where responsibilities included brand marketing for RapidGate™ identification software and customer retention strategies. Earlier experience as a Business Planner in Marketing at Leupold & Stevens, Inc. involved strategic campaign development and the successful management of a $50M government contract proposal. Pamela holds a Master's degree in Global Policy and Strategy and a Bachelor's degree in International Studies with a focus on Economics from UC San Diego.
LaCrosse Footwear Incorporated
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LaCrosse Footwear is a manufacturer and marketer of work, outdoor, and casual footwear. LaCrosse has long been known for producing rubber boots for hunting, working, and caring for the land on which they walk. LaCrosse remains committed to providing men and women with innovative footwear options for use in environments where performance iscritical.