Pamela Lo

Pamela Lo is a seasoned professional with extensive experience in product management and marketing within the military, tactical, and technology sectors. Currently serving as a Product Line Manager at LaCrosse Footwear Incorporated since September 2016, Pamela specializes in military and tactical footwear, notably developing a female-specific Army boot that secured a significant five-year contract. Prior to this role, Pamela worked as a Sr. Marketing Manager at SureID, Inc., where responsibilities included brand marketing for RapidGate™ identification software and customer retention strategies. Earlier experience as a Business Planner in Marketing at Leupold & Stevens, Inc. involved strategic campaign development and the successful management of a $50M government contract proposal. Pamela holds a Master's degree in Global Policy and Strategy and a Bachelor's degree in International Studies with a focus on Economics from UC San Diego.