Lactalis Canada
Kelly (Switzer) Backer is an experienced marketing and sales professional with a robust background in customer development and brand management. Currently serving as the Senior Director of Customer Development at Lactalis Canada since February 2024, Kelly previously held the position of Vice President of Marketing & Category Development at Wonderbrands from January 2022 to February 2024. In this role, accountability included leading the Canadian packaged bread business across various marketing disciplines and securing substantial shelf space with Walmart Canada. Prior experiences encompass significant roles at Weston Foods, including Director of Sales for McDonald's & Starbucks and Business Unit Director for the North American cake business, as well as strategic positions at McCain Foods and NielsenIQ. Kelly holds a Bachelor of Business Administration in Marketing from Wilfrid Laurier University and is furthering expertise with a Digital Marketing certification from Columbia University.
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Lactalis Canada
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With 140 years of brand heritage, Lactalis Canada is committed to enriching and nurturing the lives of Canadians by producing nutritious and great tasting dairy products. Named on Forbes 2022 list of Canada’s Best Employers, Lactalis Canada directly employs 4,000 Canadians, supports hundreds of farming families and contributes to the livelihoods of thousands of Canadians who provide essential services to Lactalis Canada's more than 30 operating sites including 19 manufacturing facilities. The company’s iconic brands include Cracker Barrel, Black Diamond, P'tit Québec, Balderson, Cheestrings Ficello, aMOOza!, Astro, siggi’s, Stonyfield, IÖGO, IÖGO nanö, Olympic, Lactantia, Beatrice, Galbani, and Président. Lactalis Canada’s commitment to responsible and sustainable growth has been recognized with the 2021 Canadian Grocer Impact Award for Sustainability and its CDN $2.9 million investment to the communities in which it operates. Lactalis Canada is a subsidiary of Lactalis Group, the world’s leading dairy group, headquartered in Laval, France. Lactalis Canada is an equal-opportunity employer and is committed to the principles of diversity and employment equity. Lactalis Canada strives to ensure that our workforce reflects the diverse nature of Canadian society. Lactalis Canada is also committed to developing inclusive, barrier-free selection processes and work environments. If contacted in relation to a job opportunity or testing, you should advise the member of the Human Resources team in a timely fashion of any disabilities that requires accommodation measures in order to enable you to be assessed in a fair and equitable manner. Information received relating to accommodation measures will be addressed confidentially. Lactalis Canada does not request a credit check or conduct other background checks through the LinkedIn application process. http://www.lactalis.com