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Liezel M Williams

Trade Marketing Category Manager: Milk & Chilled Dairy at Lactalis South Africa

Liezel M Williams is an experienced professional in trade marketing and account management. Currently serving as the Trade Marketing Category Manager for Milk & Chilled Dairy at Lactalis South Africa, Liezel has developed expertise in marketing and category strategies within the dairy sector. Previously, Liezel held the position of Account Manager at Media24 (Pty) Ltd, where skills in managing client relationships and driving sales were honed.

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Lactalis South Africa

Lactalis South Africa (LSA) was registered in South Africa in 2020. Although the name change from Parmalat SA only came into effect on 1 February 2020, the company under its previous name had been part of the Lactalis Group since 2011. LSA’s roots in South Africa and in France date back to the early 1900s. The company is home to quality and trusted brands such as Melrose, Président, Parmalat and Steri Stumpie, as well as Bonnita, PureJoy, Galbani, and Aylesbury. Our product range includes everything from cheese, longlife milk and flavoured milk, to ice cream, cream, maas, yoghurt, butter and fruit juice.