Andrea Martin Rivera

Andrea Martin Rivera is an experienced Brand Manager currently positioned at Lácteas García Baquero, where responsibilities include driving the growth of national brand references and overseeing the strategic marketing plan, data analysis, brand imaging, and content management. Prior roles include Client Advisor and Account Executive at OmnicomPRGroup España, focusing on project management and communication strategies for major clients in the food, beverage, and beauty sectors. Additionally, Andrea held the role of PR Consultant at Ketchum, executing communication plans and managing influencer collaborations. Early career experience includes account management at Momentum Worldwide, specializing in BTL advertising and event implementation. Educational qualifications comprise studies in inbound marketing and comprehensive communication, including a degree in Public Relations and Advertising from Universidad Villanueva.