LADbible Group
Elena Sombrero is an accomplished media professional with extensive experience in channel management and client success across various companies. Currently serving as Lead Channel Manager at LADbible Group since August 2022, Elena has previously held roles at Wurl, where notable achievements included executing over 100 FAST channels and maximizing monetization opportunities. At Banijay Rights, Elena successfully grew the MasterChef brand on YouTube, generating 7 billion lifetime views, and introduced new commercial opportunities for various titles. Additional experience includes positions at Little Dot Studios, The Bechdel Test Fest, and Nerve Radio, highlighting a strong background in content strategy, operations, and media production. Elena holds a First Class Honors Bachelor's Degree in Media Production from Bournemouth University.
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LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.