Elena Sombrero

Elena Sombrero is an accomplished media professional with extensive experience in channel management and client success across various companies. Currently serving as Lead Channel Manager at LADbible Group since August 2022, Elena has previously held roles at Wurl, where notable achievements included executing over 100 FAST channels and maximizing monetization opportunities. At Banijay Rights, Elena successfully grew the MasterChef brand on YouTube, generating 7 billion lifetime views, and introduced new commercial opportunities for various titles. Additional experience includes positions at Little Dot Studios, The Bechdel Test Fest, and Nerve Radio, highlighting a strong background in content strategy, operations, and media production. Elena holds a First Class Honors Bachelor's Degree in Media Production from Bournemouth University.