LADbible Group
Tom Earnshaw serves as the SEO Lead at LADbible Group since January 2024, focusing on audience engagement through Google platforms and enhancing E-E-A-T across multiple brands. Prior to this role, Tom held positions as an SEO and Trends Writer at LADbible Group and as a Content Editor and Senior Reporter at LancsLive, where leadership in managing a large newsroom and reporting on social affairs, including the Covid-19 pandemic, was pivotal. Tom's earlier experience includes senior and multimedia reporting roles across various publications, including JPIMedia, Johnston Press, and freelance journalism. Tom holds a Master of Arts in Journalism from the University of Lancashire and a Bachelor of Arts in Politics from Newcastle University.
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LADbible Group
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Founded in 2012, LADbible Group has redefined entertainment and news for a social generation. With a global presence, and offices in the UK, Ireland and Australia, LADbible Group has grown to become the biggest social publisher in the world. Reaching an audience of over 584 million every month, in October it recorded over 140 million engagements on Facebook and Instagram and an incredible 1.6 billion across 2020 as a whole. LADbible Group operates across all major social publishers including Facebook, TikTok, Snapchat, Instagram and YouTube and reaches 69 million monthly users across its five websites. LADbible Group has been widely recognised across the industry for its impactful and perception changing campaigns. From award winning social good campaigns such as ‘Trash Isles’ which won eight Cannes Lions, to most recently ‘Blood Without Bias’ that has been awarded 27 times to date [including D&AD Awards, Campaign Media Awards, Marketing Society Brave Awards and most recently The Drum Social Purpose Grand Prix]. LADbible Group understands first-hand how to drive engagement like no other.